The Google AdWords PPC Training course is designed for  small business owners basic to develop techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising. In this one day training course, delegates will learn how Google adWords work, what PPC means, the importance of correctly setting an adwords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

The Google AdWords course is  designed for  small business owners to learn the basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising. In this one day training course, participants will learn:

  • how Google AdWords work
  • what PPC means
  • the importance of correctly setting an AdWords budget
  • how to select keywords and set up ad groups
  • how to design a compelling ad
  • how to make adjustments to increase success

Delegates can immediately apply what they learned and get started with their own AdWords campaign. Google AdWords PPC course course includes a, a student workbook that makes a great reference tool for learners, with pre-formatted slides, a handy quick reference guide, and more! 




This course will cover-

  • Session One: Course Overview
  • Session Two: Understanding AdWords Lingo
  • First Up, SEO
  • Pre-Assignment Review
  • AdWords Defined
  • How PPC Works
  • Session Three: Creating an AdWords Strategy
  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups
  • Session Four: Creating a PPC Campaign
  • Setting Your PPC Budget
  • The Quality Score
  • Session Five: Designing Your Ads
  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad
  • Session Six: Looking at Success
  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help
  • To Be Continued
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Creating A Google AdWords Campaign

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100% MONEY BACK GUARANTEE


If after 1 hour you are not entirely happy with the course, we will refund your money back