Internet Marketing

This basic internet marketing course is designed for  business owners and beginners alike the basic skills for marketing online. Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one day training course will help trainers deliver those results.

This course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting​

This course will cover-

  • Session One: Course Overview
  • Session Two: What is Internet Marketing?
  • What it Looks Like
  • Popular Strategies
  • Session Three: Creating an Internet Marketing Plan
  • Leveraging What You Already Have
  • Making Our Way through the Marketing Process
  • Session Four: Extending Your Influence
  • Sharing Messages
  • Making Connections
  • Making it Real
  • Session Five: E-mail Marketing
  • You Can Do It!
  • Getting Your Message Out
  • Session Six: Search Engine Optimization (SEO)
  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Working With Others
  • Making Connections
  • Monitoring Search Engine Ranking
  • Session Seven: Advertising Online
  • What is Advertising?
  • What Service Should I Use?
  • Making Commitments
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Internet Marketing

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If after 1 hour you are not entirely happy with the course, we will refund your money back