Social Media Marketing

In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to be on social media as well. In this two-day intensive training course, participants will learn how to effectively use social media, how it fits within their marketing strategy, and how to leverage

The Social Media Marketing Skills for Beginners courseware covers:

  • Developing a social media strategy and incorporating it into your marketing efforts
  • Building an effective social media team that’s not prone to wasting time browsing
  • Analyzing the strengths and weaknesses of your social media efforts, to improve them
  • Knowledge of the major social media platforms and their varied functionalities
  • How to incorporate quality content and blogging into your social media activities

This social media marketing course teaches essential basic skills for beginners.

This course will help learners to develop the skills required to determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting​

This course will cover-

  • Session One: Course Overview
  • Session Two: Getting Started
  • What is Social Media?
  • Pre-Assignment Review
  • Session Three: Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Exercise Your Muscle
  • Session Four: Developing a Social Media Plan
  • Things to Think About
  • Utilization Guidelines
  • Expanding Your Digital Presence
  • What’s the Value?
  • Session Five: Building Your Social Media Team
  • Building the Team
  • The Community
  • Session Six: Using Social Media to Build Internal Communities
  • Does it Mean Everyone is Online All the Time?
  • Make it Work
  • Session Seven: Analyzing Your Impact with Metrics
  • Useful Metrics
  • Understanding Metrics
  • Timing is Everything
  • Session Eight: Keeping on Top of the Trends
  • Session Nine: Damage Control
  • That’s Not Good!
  • Get Smart
  • Session Ten: Using Facebook
  • Getting Started
  • Building Your Community
  • Taking it Further
  • Session Eleven: Using LinkedIn
  • LinkedIn Essentials
  • Setting Up Your Account
  • Getting Connected
  • Session Twelve: Using Twitter
  • Tweeting
  • Making it Memorable
  • Using Lists
  • Session Thirteen: Building a Blog
  • Should I Be Blogging?
  • Blog Rules
  • Help People Find You
  • What Will I Write About?
  • Planning Your Blog
  • Vlogs and YouTube
  • Session Fourteen: Using Specialty Sites
  • Session Fifteen: Using Social Media Management Tools
  • Session Sixteen: Launching Your Plan
  • Pulling Everything Together
  • Preparing for Delivery or Upgrade
  • Recommended Reading List
  • Post-Course Assessment
  • Pre- and Post-Assessment Answer Keys
  • Personal Action Plan

Social Media Marketing

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If after 1 hour you are not entirely happy with the course, we will refund your money back