Writing For The Web

Web users have become experts at scrolling through text and scanning the articles that they read on the web. To adapt, our writing style has to separate itself from the standard form it takes in print, in order to attract and maintain the attention of readers on the internet.

Because of this, writing for the web has become a specialized skill. With this content-rich course, you will be able to learn how to:-

  • draw readers to web pages
  • simplify the process of working with designers
  • incorporate audio and video content to attract a broad range of users
  • empower learners to make use of keyword optimization and SEO

This course will cover-

    • Session One: Course Overview
    • Session Two: Getting to Know the Web
    • Web Writing Is Not The Same!
    • Design and Structure
    • It’s Work to Influence Others
    • Session Three: Tips on Creating a Site Hierarchy
    • Designing the Site
    • Pre-Assignment Review
    • Menus, Links, and Buttons
    • Session Four: Creating Your Content
    • Writing Eye-Catching Headlines
    • Writing Content
    • Writing Goals
    • Session Five: Testing the Waters
    • Session Six: Deciding What’s Fit to Print
    • What’s Getting Read?
    • Reviewing and Planning
    • Session Seven: Adding Audio and Video to Your Content
    • Session Eight: Getting Your Content Noticed
    • Standing out in Crowds
    • Search Engine Optimization
    • Alternative Search
    • Optimizing Keywords
    • Balancing SEO and Word Stuffing
    • Recommended Reading List
    • Post-Course Assessment
    • Pre- and Post-Assessment Answer Keys
    • Personal Action Plan





27 June 2017

Call 01202 233 228


If after 1 hour you are not entirely happy with the course, we will refund your money back